It was a rollout that turned Rihanna from fascination to all out cultural obsession.
It seems like a lifetime ago-once every year brought us the holiday of Rihvember-but it’s only been five years. In 2012, Rihanna ended a four-year-four-album run with her seventh LP Unapologetic. The album title seems quite apt in hindsight as we can say it may have been the last instance Rihanna ever had to apologize for herself. Recorded within six months during the promo of her 2011 album, Unapologetic would become the last of the #Rihvember series: a seven year period where Rihanna dropped music at the rate of raindrops essentially.
From 2005 to 2012, the only year that saw us without a Rihanna album was 2008. Ironically, the very last #Rihvember was the first under the official moniker. To be fair, this is the life of a pop star gone rockstar: a nonstop hamster wheel…
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